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The world of recruitment is worth a lot of money. The most recent report by the World Employment Confederation shows that no less than 554 billion dollars are spent annually. In the tech world, this is mainly an opportunity to develop tools that make the work of recruiters easier and faster.

Google has therefore boarded that market. It expands Hire today. This is a Google recruitment platform that launched it within G Suite and until now had only made it available in the United States. Now Google is extending the service to Canada and the United Kingdom.

Artificial intelligence

Hire was released in the course of 2017 and had a fairly standard functionality package. For example, it was possible to use apps such as Gmail, Calendar, Spreadsheets and Googlete to help people manage and track candidates in the recruitment process. In addition, the functionalities were integrated with third-party job sites.

The distinguishing factor of Hire is of course that the platform is based on Google’s offer around artificial intelligence and search functionality. The AI is mainly used to perform repetitive tasks. Recruiters want the time to talk to candidates, so don’t sit at a computer all day and click on things, says Dmitri Krakovsky, who is in charge of Hire at Google. We give them that time by automating many of the functionalities.

Significantly expand

With Hire, Google chose the United Kingdom and Canada because of the absence of a language barrier between those countries and the United States. In addition, the European Privacy Directive GDPR also applies within the United Kingdom, so that Google could already comply with it for a broader roll-out of the product.

Ultimately, Hire must be larger than the rest of the similar recruitment services such as Jobvite, LinkedIn, SmartRecruiter, Taleo and Zoho. At the moment, however, it is still lagging behind. Hire has the 23rd place in the top hundred largest similar services.

This news article was automatically translated from Dutch to give Techzine.eu a head start. All news articles after September 1, 2019 are written in native English and NOT translated. All our background stories are written in native English as well. For more information read our launch article.