CNet reports that a survey of 38,000 smartphone users shows that fewer and fewer users are exchanging their iPhone for a new model, and more and more are switching to Android smartphones, often including Samsung models.
BankMyCell, a company that exchanges smartphone users for a new model, reports that 18.1 percent of iPhone users exchanged their device for a Samsung smartphone in June. The loyalty of Samsung users was much higher, as only 7.7 percent of S9 users switched to an iPhone. The rest continued to use the Android system. In fact, 26 percent of iPhone X users switched brands. BankMyCell says that iPhone loyalty is at its lowest point since 2011, at a level of 73 percent. This is a decrease of 19 percent compared to the highest peak of 92 percent in 2017.
Descending figures
According to CNet, the figures are a logical consequence of a trend that has to do with the greater loyalty of Samsung users to their brand than is the case with Apple users. It has to be said that the users investigated form a specific group, because they are all customers of one particular trade-in service. As a result, the research may lose some of its statistical relevance.
The TNW also reports that Apple’s CEO, Tim Cook, had previously warned of a decline in revenue due to reduced demand for iPhones, particularly in China. This trend then spread to India, where iPhone sales fell by as much as 42 percent in the first quarter of 2019, compared to the same period in 2018. On the other hand, Gartner reported that smartphone sales in total also declined more than ever, so against that background, the decline in sales of Apple devices may not be as surprising as it sounds at first.
This news article was automatically translated from Dutch to give Techzine.eu a head start. All news articles after September 1, 2019 are written in native English and NOT translated. All our background stories are written in native English as well. For more information read our launch article.
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