What is the Google Chrome Privacy Sandbox?
Google is opening up the Privacy Sandbox in Chrome to developers. It is an alternative to third-party cookies and is used by advertisers to show personalized advertising. What will change from the cookie principle we know?
Privacy Sandbox has been made generally available by Google. Unlike the ... Read more
Google launches Topics API, new alternative to cookies and FLoC
Google hopes to launch a test phase of the Google Topics API in April. The Topics API maps users' internet behaviour to push personalized ads. Similar to cookies, but -- according to Google -- compliant with privacy laws worldwide.
Google is co-dependent on personalized ads. The organization use... Read more
Google delays the kill of third-party cookies with 18 months
Google's plan to overhaul web advertising and user tracking by abandoning third-party cookie support in Chrome has been delayed. Most browsers block third-party cookies now. However, Google, the world's largest ad company, was not going to do the same, without protecting its business model.
The ... Read more