What is the Google Chrome Privacy Sandbox?
Google is opening up the Privacy Sandbox in Chrome to developers. It is an alternative to third-party cookies and is used by advertisers to show personalized advertising. What will change from the cookie principle we know?
Privacy Sandbox has been made generally available by Google. Unlike the ... Read more
Google will ship Privacy Sandbox tools in July
This week Google announced that some of its Privacy Sandbox tools will see general availability in Chrome 115 starting on July 18, 2023.The APIs for their solution to third party cookies will start to ship in July, Google says.
Ever since the EU adopted its General Data Protection Regulation (GD... Read more
Google announces third-party cookies will stick around
Google delayed the end of third-party cookies in Chrome yet again. The tech giant said on Wednesday that the browser will support third-party cookies until the second half of 2024.
Google initially pledged to discontinue third-party cookie functionality in Chrome browser by 2023. The pledge came... Read more
Google launches Privacy Sandbox on Android
The move represents a multiyear initiative to improve Android privacy
Google this week announced that it’s launching a multiyear initiative to improve privacy for users of its Android operating system. The initiative primarily targets mobile advertising. More than 90% of the apps on Goog... Read more
CMA gets Google to make commitments in Privacy Sandbox saga
Google's Privacy Sandbox debacle took a turn on Friday when the UK’s Competitions and Markets Authority (CMA) said it got the tech giant to agree to commit to improvements over the tech (a direct competitor of cookies).
The CMA’s claim came after Thursday’s call by the UK’s data watchdog... Read more
Google pledges to remove browser cookies to comply with UK Regulators
In London on the 11th of June, Google committed to Britain’s competition regulator to remove third-party cookies from their Chrome browser. This was a result of competition restriction and privacy concerns.
What brought on this commitment?
The Competition and Markets Authority (CMA) has sta... Read more