What is the Google Chrome Privacy Sandbox?
Google is opening up the Privacy Sandbox in Chrome to developers. It is an alternative to third-party cookies and is used by advertisers to show personalized advertising. What will change from the cookie principle we know?
Privacy Sandbox has been made generally available by Google. Unlike the ... Read more
Google starts rollout Privacy Sandbox Topics API in Chrome
Google has released Chrome 115, another new version, but in this version the Privacy Sandbox has now become generally available. This includes the Topics API which will soon share general interests of users from within the browser. Topics API should become the replacement for third-party cookies.
... Read more
Gartner research: ‘Two AI types are at the peak of the hype cycle’
According to recent research by Gartner, two forms of developing artificial intelligence (AI) — emotion and generative AI — are at the pinnacle of the digital advertising hype cycle. This is due to AI's development in targeting, measurement, identity resolution and even content creation.
Mik... Read more
Cookieless world a bad fit for around 55% of corporations
A study shows how the majority of businesses are not equipped to handle a world void of cookies.
About 81% - an overwhelming majority – of businesses use third-party data. Also, more than 54% of companies reported they aren't fully prepared for the cookieless world.
Both Mozilla's Firefox a... Read more
French court upholds watchdog’s €100M fine against Google
The Conseil d’Etat, France’s supreme administrative court, said on Friday that it upholds a decision by a regulator to fine Google 100 million euros for breaches connected to its cookies policy.
The fine, which was issued by France’s CNIL data protection authority, was found to be proporti... Read more
Google launches Topics API, new alternative to cookies and FLoC
Google hopes to launch a test phase of the Google Topics API in April. The Topics API maps users' internet behaviour to push personalized ads. Similar to cookies, but -- according to Google -- compliant with privacy laws worldwide.
Google is co-dependent on personalized ads. The organization use... Read more
EU Antitrust complaint targets Google Privacy Sandbox
Google is met with yet another complaint from German publishers on their new alternative towards third-party cookies
German publishers have raised a complaint with the EU antitrust on Google and its "Privacy Sandbox." The Privacy Sandbox will end support for third-party cookies on Google Chrome ... Read more
Google delays the kill of third-party cookies with 18 months
Google's plan to overhaul web advertising and user tracking by abandoning third-party cookie support in Chrome has been delayed. Most browsers block third-party cookies now. However, Google, the world's largest ad company, was not going to do the same, without protecting its business model.
The ... Read more