Here you will find all the articles with the tag: third-party cookies.
Google will start its plan to phase out third-party cookies in 2024. In its place will be a new revenue model to sell Chrome users' data to advertisers. In January, the Tracking Protection feature will launch for this purpose. The rollout of the Tracking Protection feature will begin on Jan. 4. ... Read more
4 months ago
Google is opening up the Privacy Sandbox in Chrome to developers. It is an alternative to third-party cookies and is used by advertisers to show personalized advertising. What will change from the cookie principle we know? Privacy Sandbox has been made generally available by Google. Unlike the ... Read more
8 months ago
Google has released Chrome 115, another new version, but in this version the Privacy Sandbox has now become generally available. This includes the Topics API which will soon share general interests of users from within the browser. Topics API should become the replacement for third-party cookies. ... Read more
9 months ago
According to recent research by Gartner, two forms of developing artificial intelligence (AI) — emotion and generative AI — are at the pinnacle of the digital advertising hype cycle. This is due to AI's development in targeting, measurement, identity resolution and even content creation. Mik... Read more
2 years ago
A study shows how the majority of businesses are not equipped to handle a world void of cookies. About 81% - an overwhelming majority – of businesses use third-party data. Also, more than 54% of companies reported they aren't fully prepared for the cookieless world. Both Mozilla's Firefox a... Read more
2 years ago
The Conseil d’Etat, France’s supreme administrative court, said on Friday that it upholds a decision by a regulator to fine Google 100 million euros for breaches connected to its cookies policy. The fine, which was issued by France’s CNIL data protection authority, was found to be proporti... Read more
2 years ago
Google hopes to launch a test phase of the Google Topics API in April. The Topics API maps users' internet behaviour to push personalized ads. Similar to cookies, but -- according to Google -- compliant with privacy laws worldwide. Google is co-dependent on personalized ads. The organization use... Read more
2 years ago
Google is met with yet another complaint from German publishers on their new alternative towards third-party cookies German publishers have raised a complaint with the EU antitrust on Google and its "Privacy Sandbox." The Privacy Sandbox will end support for third-party cookies on Google Chrome ... Read more
2 years ago
Google's plan to overhaul web advertising and user tracking by abandoning third-party cookie support in Chrome has been delayed. Most browsers block third-party cookies now. However, Google, the world's largest ad company, was not going to do the same, without protecting its business model. The ... Read more
3 years ago
