Meta introduces its Twitter competitor during an internal meeting. It is a completely new app, which developers are working on since January.
Meta will launch a Twitter competitor “as soon as possible.” The company demonstrated a first draft of the app to its employees, during an internal meeting on Thursday. The meeting was led by Chris Cox, chief product officer at Meta, who called it “our response to Twitter.” Internally, the project is known as Project 92, while Threads is considered as the official name.
“We’ve been hearing from creators and public figures who are interested in having a platform that is sanely run, that they believe that they can trust and rely upon for distribution,” Cox stated. Values that many Twitter users no longer find on their platform.
The rival does not integrate into an existing solution but will have to win over the public as a standalone app. That’s according to The Verge, which had access to the internal meeting. However, developers would rely on the existing Meta app Instagram for the development.
Integration is further possible with ActivityPub. This is a recently emerged standard that makes social media sites interoperable. Mastodon, Pleroma, Friendica, HubZilla, Pixelfed, SocialHome and Misskey are all connected, and even a WordPress plugin already exists.
Dalai Lama and Oprah
To get the app off the ground quickly, Meta is currently negotiating with Oprah Winfrey and the Dalai Lama to use the app. The app must first launch however to make such things possible. There was earlier speculation of a June launch, but that was not confirmed in the meeting. According to Cox, Project 92 is launching “as soon as possible,” which may be a short period since development started as recently as January.