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The Paris-based company has now become Europe’s leading HR tool for frontline workers.

Snapshift, an HR platform for managing the deskless workforce, has raised $45m in funding. Highland Europe led the round with participation from existing investors Bpifrance and UL Invest.  

Founded in 2016, Snapshift offers a digital planning and HR management hub and a People Operating System. Their target market is SMEs in the hospitality sector and beyond. The company helps businesses with 5 to 1,000 employees as well as franchises. The plaatform helps their customers to improve how their teams work, communicate, and grow. The startup serves over 6,000 customers today including Subway, Pizza Hut, Spar, Amorino, Biocoop, Fitness Park, Columbus Cafe and Carrefour.

The funds will allow Snapshift to triple its own workforce

Olivier Severyns, founder and CEO of Snapshift, commented. “Many of Snapshift’s customers have been affected by lasting talent retention issues, precipitated by Covid. Our product enables customers to modernise their management systems, and promote trust and transparency, making them ‘great places to work’ for employees.”

The company has 70 employees but plans to hire 150 people in 2022. Going forward, it will build on the demand for its product and services. Snapshift plans to hire 150 people across tech, product, custom support, marketing and sales teams. This will enable the business to launch in Spain and a third country by the end of 2022.

This latest announcement marks a trend in Europe focused on the “deskless workforce”. Germany’s employee app Flip, a chat and HR app for frontline workers, also raised $30 million. That platform claims to have passed 1 million users.