Google announces Tables, a competitor to Asana, Trello and Monday.com

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Google announced its beta version of Tables, an experimental project tracking service designed to compete with other leaders like Airtable, Asana, Monday.com and Trello. The service was created by Area120, which is Google’s unit that deals with the creation of testing new product ideas.

Tables is a way for workers to organize all tasks for a given project in a virtual whiteboard. Every task is displayed in a separate box on the whiteboard. The users can then view a description of this task and its progress report.

The information includes which person has been tasked with what, among other useful features.

Extra features to compete

Area120 engineers added advanced features to make Tables interactions smoother. Some of the features leverage automation to handle repetitive tasks, like sending email notifications when a new task is assigned.

Users can customize how the tasks are displayed in Tables by picking out a supported interface Tables and add attachments when needed.

Google has been testing Tables before the beta launch. Current users include staff members at the tech consulting firm Atrium AI, the Wyoming State Construction Department, and NatGeo.

Free version and paid version are available

Tables has a free version and a paid version with the price tag set at $10 per user per month. With the paid version, users get access to extra features like support for large attachment sizes. It would seem that in the future, Google may make Tables’ paid version available at no additional charge to users of the G Suite productivity toolkit.

Enterprises are willing to use and pay for project tracking tools that help workers be better during these unusual times. Asana, the startup that owns one of the most popular tools in the category, had revenues of $142.6 million in the 2020 fiscal year.

Google’s edge is G Suite, which could contain most of its new offerings in the future.