Salesforce expands Customer 360 with CRM options
Salesforce has unveiled a new generation of its Customer Data Platform (CDP) Customer 360. The new generation includes platform services that enable companies to bring together separate customer data across the organization and to personalize each interaction based on a single view of the customer. ... Read more
Salesforce expands Marketing Cloud, Commerce Cloud and Service Cloud with more AI
Salesforce has announced that it will provide its Marketing Cloud, Commerce Cloud and Service Cloud with various updates and expansions. Among other things, it introduces artificial intelligence (AI) improvements, as well as new features for personalized buying experiences.
Marketing Cloud will mai... Read more