Irish watchdog moves to convict Yahoo of illegal cookie tracking
The Irish Data Protection Authority (DPA) wants to convict Yahoo of AVG/GDPR violations. According to the watchdog, Yahoo's websites offered insufficient options to refuse cookie tracking in recent years.
Yahoo has been under investigation by the Irish DPA since 2019. The watchdog wants to conv... Read more
Cookieless world a bad fit for around 55% of corporations
A study shows how the majority of businesses are not equipped to handle a world void of cookies.
About 81% - an overwhelming majority – of businesses use third-party data. Also, more than 54% of companies reported they aren't fully prepared for the cookieless world.
Both Mozilla's Firefox a... Read more
Data authority: ‘Dutch websites should stop tracking users immediately’
The Dutch data and privacy authority (AP) urges Dutch websites to stop using IAB Europe's ad system immediately. The system is estimated to be used by 80 percent of all European apps and websites. According to the AP, the system violates the GDPR and illegaly auctions personal data to advertisers. ... Read more
French court upholds watchdog’s €100M fine against Google
The Conseil d’Etat, France’s supreme administrative court, said on Friday that it upholds a decision by a regulator to fine Google 100 million euros for breaches connected to its cookies policy.
The fine, which was issued by France’s CNIL data protection authority, was found to be proporti... Read more
Google is heading towards a monopoly in online ads
Tracking cookies have been a hot topic for debate for years. Ever since advertising companies first used them to build up a profile of Internet users, privacy activists have been calling for something to be done about it. Most browsers now block these cookies by default, but the largest of all, Goo... Read more
New browser-tracking hack defies standard defensive measures
The hack works even when users flush caches or go incognito.
For years, Intewrnet users have used a variety of tools to defend against websites tracking them. For example, they use anti-tracking browsing extensions, or they enable private or incognito browsing sessions, or they just clearing coo... Read more
Google wants to replace tracking cookies with AI
Google has shared its plans to eventually move away from using cookies for building user profiles for marketing. Instead, the company wants to use artificial intelligence to show users relevant ads.
To this end, the company has built a new AI called Federated Learning of Cohorts (FLoC). Google c... Read more
Firefox 63 can now block tracking cookies
Mozilla is increasingly turning Firefox into a browser that puts user privacy first. In the next version, Firefox 63, a feature has been built in that prevents cookies from tracking users' behavior on multiple websites. Enhanced Tracking Protecion is now available to everyone.
Enhanced Tracking Prot... Read more