InVision lets users embed prototypes in tickets with new Jira integrations

Deeper integration with Jira makes it possible for users to embed InVision prototypes in a Jira ticket. The Jira app for InVision Studio will also be available, allowing designers to view interactive Jira tickets in real time in Studio,” writes TechCrunch.

Jira allows developers to follow the development of software. The InVision platform was developed with the idea that design is a team sport and that everyone should be able to think along during the design process.

With the new integrations, the cooperation between InVision and Atlassian is further extended. Users of Confluence, Jira and Trello, for example, could already view and share InVision prototypes from these programs. In addition, Atlassian has previously invested money in the company during a $115 million Series F investment round.

Compete

However, InVision has seen many developments in recent years. The company started to create its own market with a paid tool for prototyping and collaboration, but now competes with both large organizations and startups by introducing new products. For example, InVision Studio has to compete with Adobe XD, Sketch, Figma and others.

At the same time, the company has always had the strategy to be the connecting factor in the wider design landscape. For example, CEO Clark Valberg has said in the past that he expects InVision to become the Sales Force of the design world, with a series of industry partnerships and integrations to handle each piece of the process in a single place.

“So far, we’ve mainly been a horizontal player,” says VP or Product Mike Davidson. “We have created a market for prototyping. There was no paid market for a prototyping tool until InVision came along. Now that you see us offering a more vertical stack of tools, we don’t want to lose the great thing we built with the Prototyping tool. It’s more popular than we could ever have imagined.”