LinkedIn confirms it’s testing a new, paid ticketed service

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LinkedIn unveiled an effort around creators to bring more original content and boost engagement on its platform. The effort started earlier this month but is not the only thing the company is doing to bring more activity to the networking site.

LinkedIn is running a test related to events (specifically, paid events). The news was reported by TechCrunch, which was also the first to get code linked to the events test through a source that asked to remain unnamed. The code pointed to a plan by LinkedIn to sell tickets and provide a dashboard for event organizers to monitor sales, earnings and run the show themselves.  

It’s true

A LinkedIn spokesperson confirmed the information to TechCrunch, saying that as the world changes in terms of work and transitions to an almost entirely remote workforce, LinkedIn Events has experienced a surge in growth, with 21 million people attending a LinkedIn event last year.

Nicole Leverich, the spokesperson, said that company continues to learn from member and customer feedback and tests new ways to make the experience better.

As part of this, she continued, LinkedIn is exploring options for payment in the Events product, based on feedback from event organizers.

LinkedIn’s push into events

LinkedIn has been working around events for a long time, beginning with its Events hub that first debuted in 2019, before the pandemic days started, concentrating on in-person gatherings.

Some months into the COVID-19 pandemic, it formalized some of the ways it was being used in more virtual events scenarios by launching online polls and video events to boost virtual engagement. This move makes sense, considering it could make the businesses’ stance more proactive and position them as central participants in the process, owning and hosting their own experiences.