Amazon is taking the administrators of 10,000 Facebook groups to court for posting fake reviews. The administrators allegedly pay consumers in exchange for posting fake product reviews on Amazon’s retail platform.
According to Amazon, the Facebook group administrators recruit fake reviewers for online shops in the United States, United Kingdom, Germany, France, Spain, Italy and Japan.
AI avoids detection
One of the groups is Amazon Product Review. This group had more than 43,000 members before being taken down by Meta earlier this year. An investigation by Amazon showed that the administrators avoided investigators by hiding activities. Some used AI to make the letters of problematic sentences unreadable. As a result, researchers could not automatically detect activities through algorithms.
Amazon goes to great lengths to combat fake reviews. The platform’s terms and conditions prohibit fake reviews. The retail giant claims it’s dismantled several large fake review brokers in recent months.