Meta has been sued for purportedly creating a secretive work-around for Apple’s iPhone consumer privacy rules launched last year.
A class-action complaint was filed by two Facebook users in federal court on Wednesday. The users allege that Meta dodged Apple’s 2021 privacy protocols and violated federal and state regulations by accumulating consumer data without authorisation.
The cases take place in the US District Court, Northern District of California, San Francisco. The cases are officially known as Mitchell v. Meta Platforms Inc., 22-cv-05267 and Willis v. Meta Platforms Inc., 22-cv-05376.
A company representative claimed that all the allegations were ‘without merit’. “We have designed our in-app browser to respect users’ privacy choices, including how data may be used for ads”, he added in an email statement.
According to the complaint, Facebook and Instagram actually dodge Apple’s privacy rules by opening web links in an in-app browser instead of the default browser. “This allows Meta to intercept, monitor, and record its users’ interactions and communications with third parties, providing data to Meta that it aggregates, analyzes, and uses to boost its advertising revenue.”