Microsoft is acquiring Activision Blizzard for 69 billion dollars (61 billion euros), the largest acquisition in Microsoft’s history.
Activision Blizzard is responsible for developing leading titles such as Call of Duty and World of Warcraft. According to Microsoft, the acquisition should contribute to the development of metaverse platforms. In addition, Microsoft is increasing its share in a market dominated by Sony, Apple and Tencent.
Activision Blizzard expects the acquisition to be completed by 2023. Bobby Kotick, the current CEO of Activision Blizzard, will be replaced by Phil Spencer, the current head of Xbox.
Microsoft is familiar with the industry. Windows has a huge share in the PC gaming market. Consoles are a different story. Although Microsoft Xbox sees some success, the product comes nowhere near the popularity of the Sony Playstation and Nintendo Switch.
The acquisition of Activision Blizzard may strengthen Microsoft’s overall position. Satya Nadella, CEO of Microsoft, clarifies the goal. “Gaming is the most dynamic and exciting form of entertainment — and will play a key role in the development of metaverse platforms.”