Irish watchdog moves to convict Yahoo of illegal cookie tracking
The Irish Data Protection Authority (DPA) wants to convict Yahoo of AVG/GDPR violations. According to the watchdog, Yahoo's websites offered insufficient options to refuse cookie tracking in recent years.
Yahoo has been under investigation by the Irish DPA since 2019. The watchdog wants to conv... Read more
EU privacy advocate goes after non-compliant cookie banners on websites
Austria-based noyb has launched new complaints over failure to comply with cookie consent rules.
European privacy campaign group noyb released a slew of complaints targeting website operators that, according to noyb, failed to act upon earlier warnings to bring their cookie consent banners into ... Read more
Google’s cookie tracking can now be rejected with a single click
Google revamped the cookie tracking consent form on YouTube and Google Search. A new button allows users to reject all tracking with a single click.
In January, Google was fined €150 million for a violation of the GDPR. The French privacy authority (CNIL) found that users of youtube.fr and goo... Read more
Cookieless world a bad fit for around 55% of corporations
A study shows how the majority of businesses are not equipped to handle a world void of cookies.
About 81% - an overwhelming majority – of businesses use third-party data. Also, more than 54% of companies reported they aren't fully prepared for the cookieless world.
Both Mozilla's Firefox a... Read more
Google launches Topics API, new alternative to cookies and FLoC
Google hopes to launch a test phase of the Google Topics API in April. The Topics API maps users' internet behaviour to push personalized ads. Similar to cookies, but -- according to Google -- compliant with privacy laws worldwide.
Google is co-dependent on personalized ads. The organization use... Read more
CMA gets Google to make commitments in Privacy Sandbox saga
Google's Privacy Sandbox debacle took a turn on Friday when the UK’s Competitions and Markets Authority (CMA) said it got the tech giant to agree to commit to improvements over the tech (a direct competitor of cookies).
The CMA’s claim came after Thursday’s call by the UK’s data watchdog... Read more
Google’s plan to block cookies comes under attack
An industry group has complained to the EU, claiming the move is "anti-competitive"
A coalition of digital marketing firms and others is vigorously lobbying against Google's plan to phase out tracking cookies. The tech giant wants to replace cookies with alternative technologies which Google cla... Read more
Google wants to replace tracking cookies with AI
Google has shared its plans to eventually move away from using cookies for building user profiles for marketing. Instead, the company wants to use artificial intelligence to show users relevant ads.
To this end, the company has built a new AI called Federated Learning of Cohorts (FLoC). Google c... Read more
Privacy activist sues Oracle and Salesforce
In the Supreme Court of England and Wales, software companies Salesforce and Oracle were sued for 15 billion pounds (16.5 billion euros). The plaintiff believes that the two companies are violating GDPR legislation by collecting and reselling personal data.
The main plaintiff is UK privacy activ... Read more
Google reverses samesite cookies feature on Chrome
Due to the outbreak of the corona virus, Google will immediately reverse the recently added privacy feature regarding samesite cookies. This is to prevent that certain websites are suddenly no longer accessible to users.
At the beginning of this year, Google introduced the feature for a number o... Read more