Tag: cookies

Here you will find all the articles with the tag: cookies.

Irish watchdog moves to convict Yahoo of illegal cookie tracking

Irish watchdog moves to convict Yahoo of illegal cookie tracking

The Irish Data Protection Authority (DPA) wants to convict Yahoo of AVG/GDPR violations. According to the watchdog, Yahoo's websites offered insufficient options to refuse cookie tracking in recent years. Yahoo has been under investigation by the Irish DPA since 2019. The watchdog wants to conv... Read more

date24 days ago
Google’s cookie tracking can now be rejected with a single click

Google’s cookie tracking can now be rejected with a single click

Google revamped the cookie tracking consent form on YouTube and Google Search. A new button allows users to reject all tracking with a single click. In January, Google was fined €150 million for a violation of the GDPR. The French privacy authority (CNIL) found that users of youtube.fr and goo... Read more

date7 months ago
Cookieless world a bad fit for around 55% of corporations

Cookieless world a bad fit for around 55% of corporations

A study shows how the majority of businesses are not equipped to handle a world void of cookies. About 81% - an overwhelming majority – of businesses use third-party data. Also, more than 54% of companies reported they aren't fully prepared for the cookieless world. Both Mozilla's Firefox a... Read more

date8 months ago
Google launches Topics API, new alternative to cookies and FLoC

Google launches Topics API, new alternative to cookies and FLoC

Google hopes to launch a test phase of the Google Topics API in April. The Topics API maps users' internet behaviour to push personalized ads. Similar to cookies, but -- according to Google -- compliant with privacy laws worldwide. Google is co-dependent on personalized ads. The organization use... Read more

date10 months ago
CMA gets Google to make commitments in Privacy Sandbox saga

CMA gets Google to make commitments in Privacy Sandbox saga

Google's Privacy Sandbox debacle took a turn on Friday when the UK’s Competitions and Markets Authority (CMA) said it got the tech giant to agree to commit to improvements over the tech (a direct competitor of cookies). The CMA’s claim came after Thursday’s call by the UK’s data watchdog... Read more

date1 year ago
Google’s plan to block cookies comes under attack

Google’s plan to block cookies comes under attack

An industry group has complained to the EU, claiming the move is "anti-competitive" A coalition of digital marketing firms and others is vigorously lobbying against Google's plan to phase out tracking cookies. The tech giant wants to replace cookies with alternative technologies which Google cla... Read more

date1 year ago
Google wants to replace tracking cookies with AI

Google wants to replace tracking cookies with AI

Google has shared its plans to eventually move away from using cookies for building user profiles for marketing. Instead, the company wants to use artificial intelligence to show users relevant ads. To this end, the company has built a new AI called Federated Learning of Cohorts (FLoC). Google c... Read more

date2 years ago
Privacy activist sues Oracle and Salesforce

Privacy activist sues Oracle and Salesforce

In the Supreme Court of England and Wales, software companies Salesforce and Oracle were sued for 15 billion pounds (16.5 billion euros). The plaintiff believes that the two companies are violating GDPR legislation by collecting and reselling personal data. The main plaintiff is UK privacy activ... Read more

date2 years ago
Google reverses samesite cookies feature on Chrome

Google reverses samesite cookies feature on Chrome

Due to the outbreak of the corona virus, Google will immediately reverse the recently added privacy feature regarding samesite cookies. This is to prevent that certain websites are suddenly no longer accessible to users. At the beginning of this year, Google introduced the feature for a number o... Read more

date3 years ago
1 2