Improve customer satisfaction by redesigning field service
Field service management is about managing and directing employees who are on the road or at customer sites. They are in the field. By nature, field service involves a reactive and quick approach. An IT system is often used for support. Yet it remains difficult to take support to the next level and... Read more
Freshworks to conquer CRM market with simplicity, price and implementation
Last October, Freshworks held the virtual Refresh 2020 event. During this event, the company gave a glimpse of what it was working on, new products, like Freshworks CRM, and what is still to come. The company looked closely at the major players in the CRM market. We spoke about it with Raymond Hün... Read more
Salesforce Customer 360 Truth is now generally available
One year after Salesforce announced its Customer 360 Truth package, all of its components are now publicly available. This mainly concerns the 360 Audience service, which took a bit longer to be released.
With Customer 360 Audiences, administrators can build unified customer profiles based on pe... Read more
Salesforce announces Digital 360
The platform delivers new technology, services and learning to help digital leaders create personalised customer experiences.
Salesforce has introduced Digital 360, the company's new platform to integrate new components and innovations in the Salesforce Customer 360 platform.
According to Sa... Read more
Salesforce expands Customer 360 with CRM options
Salesforce has unveiled a new generation of its Customer Data Platform (CDP) Customer 360. The new generation includes platform services that enable companies to bring together separate customer data across the organization and to personalize each interaction based on a single view of the customer. ... Read more