CleverTap acquires Leanplum in a consolidation move
CleverTap, a retention marketing platform that has generated $76.6 million in funding to date, will wholly acquire Leanplum, a customer engagement platform that has raised $131.2 million and is located in San Francisco for an unknown sum. The Recursive, a South Eastern European startup news si... Read more
Salesforce report reveals impact of pandemic on customer expectations
Research shows a massive shift in how customers connect with brands.
This week Salesforce published the fourth edition of its State of the Connected Customer research report, This report reflects the research the company conducts every year to assess how customer expectations and behaviours are ... Read more
Pegasystems seeks to better engage neglected customers
New AI-powered capability provides underserved customers with targeted offers.
Pegasystems has introduced Value Finder, a new AI-powered capability designed to help organizations more fully engage their most underserved customers. Using Value Finder, companies can target previously neglected c... Read more