Chrome pushes ads based on browsing history
Chrome is rolling out a new ad feature in the Chrome browser. It allows websites to show ads based on end users' browsing activity. The feature can be disabled, however.
The new functionality first surfaced in the July release of Chrome 115. Among the features supported in this release is Topics... Read more
Google starts rollout Privacy Sandbox Topics API in Chrome
Google has released Chrome 115, another new version, but in this version the Privacy Sandbox has now become generally available. This includes the Topics API which will soon share general interests of users from within the browser. Topics API should become the replacement for third-party cookies.
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Google schedules trials for FLEDGE and Topics APIs
The tech giant has declared its intent to experiment in its "Privacy Sandbox".
Google is preparing another round of tests for the latest iteration of its purportedly private-preserving ad technology, according to a report in The Register. This comes after after last year's Federated Learning of ... Read more
Google launches Topics API, new alternative to cookies and FLoC
Google hopes to launch a test phase of the Google Topics API in April. The Topics API maps users' internet behaviour to push personalized ads. Similar to cookies, but -- according to Google -- compliant with privacy laws worldwide.
Google is co-dependent on personalized ads. The organization use... Read more