Salesforce integrates WhatsApp into Salesforce 360
Salesforce and WhatsApp are collaborating to help companies communicate with customers on the Salesforce 360 platform. The integration should make it easier to offer new customer experiences.
The partners announced the news at Dreamforce 2022, a yearly conference. The WhatsApp Business Platform ... Read more
Salesforce Genie makes a real-time personalized customer experience possible
During Dreamforce, Salesforce introduced the new solution Salesforce Genie. With Salesforce Genie, the company is building on the success of Customer 360 and its own Customer Data Platform. Salesforce calls it its biggest innovation within the Salesforce Platform over the past 20 years.
At Sales... Read more