TIBCO extends its partnership with the Mercedes-AMG Petronas Formula 1 team. The team used TIBCO’s software for race simulations and cost analysis in the past year, and will continue to do so in the upcoming season.
TIBCO develops analytics software. In 2017, the organization partnered with the Mercedes-AMG Petronas Formula One team. Ever since, TIBCO Spotfire — an analytics solution — has been used to simulate races and optimize race cars. Furthermore, the team leveraged the TIBCO Cost Visualizer Tool to find optimal ROIs for car design and production investments. Today, TIBCO announced that the collaboration continues into the upcoming Formula One season.
TIBCO Spotfire and Cost Visualizer Tool
“The past year has been challenging for all teams”, states Michael O’Connell, chief analytics officer at TIBCO. “With a large number of COVID protocols, new regulations, different circuits and an overloaded schedule, everyone was under tremendous pressure. As the end of the season approached, the use of digital twins and race simulations played an important role in optimizing car performance.”
A digital twin is a digital representation of a physical object. In this case, the team made digital copies of race car parts. The properties of car parts and racing conditions were input into TIBCO Spotfire, which simulated car performance in racing scenarios. The digital twin makes it possible to determine whether a modification yields better performance without replacing or testing physical car parts.
Michael Taylor, IT director of the Mercedes-AMG Petronas Formula One Team, adds that the TIBCO Cost Visualizer was used to calculate the ROI of design and production costs. “This gives us a head start in the planning and executions of each race.”
More data, more titles
Since the partnership (2017), the team has won over 60 races and multiple championships. The upcoming season kicks off on March 18. That day marks the start of the Grand Prix in Bahrain, a country near the west coast of Saudi Arabia. Mercedes-AMG Petronas sets its sight on the title. Once again, TIBCO plays a part.