Dutch-based MessageBird has rebranded itself as Bird. The platform will also make price cuts and work toward a comprehensive tool rather than a collection of APIs.
With the rebranding to Bird, the omnichannel messaging platform aims to create a new look and feel and get serious about even more significant changes. Changes that should make the platform more attractive than competitors, especially Twilio, CEO Robert Vis states in a blog post.
Price cut
Besides rebranding, the main change Bird is making is lowering prices for its messaging services. According to Vis, Bird will offer much more transparent pricing and access than its competitors. Or, as he puts it, Bird will stop earning margins.
Vis states that earning from aggregation on top of telecom networks is a thing of the past and sees nothing more in the, in his view, abstraction layer for APIs that messaging services have been until now. According to him, AI will change everything in the next decade, and everything revolves around the principle of “infrastructure + application.
All-encompassing messaging tool BirdCRM
Bird will, therefore, focus on merging all the omnichannel messaging services previously delivered via APIs into a single solution. Robert Vis calls this BirdCRM but does not specify what this comprehensive tool will look like. In any case, he says there is still much work to be done.
Also read: Messagebird acquires Sparkpost for 500 million euros