Accenture announced today that it is taking over Adaptly. This offers advertisements on various social networks. This mission will continue, but will now be carried out within Accenture’s digital marketing arm.

Adaptly was launched in the course of 2010. It offers self-serve tools that make it possible to offer advertisements on multiple social networks. In a blog post about the acquisition, co-founder and CEO Nikhil Sethi of Adaptly reports that the company’s mission remains the same. It has now extended its support to the advertising platforms of Google and Amazon. At the same time, it is working on various creative technological solutions that extend the collaboration between different platforms.

Large customers

Adaptly has hardly been in the news in recent years. Despite this, it already has almost one hundred and fifty employees and a number of large customers. Think of Chicos, Mazda, Prudential and Sprint. When the deal is done, those customers will stay on, but will be served by Accenture’s digital marketing arm, called Accenture Interactive Operations.

Sethi writes in the blog that his company’s mission remains to help brands connect with people in new and powerful ways. Especially now that new consumer experiences and new digital platforms are emerging. Being part of Accenture is pretty exciting, because together we will have the extraordinary opportunity to expand our most important platform partnerships.

According to Sethi, the increasing transparency and effectiveness for customers is important. The amount of money involved in the takeover is not known. It seems that Adaptly hasn’t raised any money from investors since it last did so in 2012.

This news article was automatically translated from Dutch to give Techzine.eu a head start. All news articles after September 1, 2019 are written in native English and NOT translated. All our background stories are written in native English as well. For more information read our launch article.