Adobe launches e-commerce solution Commerce Cloud

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Adobe has launched the e-commerce solution Commerce Cloud. The service builds on Magento’s technology, which was acquired by Adobe last year for 1.68 billion dollars (1.49 billion euros).

Commerce Cloud is built on the popular online retail system of Magento, knows Silicon Angle. The new service therefore includes the most important functions of Magento. Companies can create and maintain their own online store fronts using a set of integrated tools.

Adobe bought Magento in May last year and already announced the integration of the services in the Experience Cloud. The acquisition should enable Adobe to compete with Salesforce, which offers similar services for marketing, sales and services in the cloud. However, Magento was an open-source platform with an active community that focused on smaller players. However, it had a number of large customers in common with Adobe, such as Coca-Cola and Nestlé.

New features

However, Adobe has not copied the Magento service one on one. The company also added a number of new features designed to help salespeople perform their daily work more efficiently. These tools include a collection of analytics dashboards, called Commerce Dashboards. These dashboards follow the status of the inventory and important metrics of the company.

More important is the extensive integration with other platforms of Commerce Cloud. The service can work in conjunction with Adobe’s marketing automation tools, allowing e-commerce content to be dynamically adapted to different audiences without the need for human input. There is now also support for Amazon.com.

Commerce Cloud becomes available via the updated Experience Cloud platform. However, that platform received more additions, such as a new series of connectors that were added for Microsoft products. Enterprises can supplement customer data in the Marketo platform with information from LinkedIn and Microsoft Dynamics 365 for Sales.

This news article was automatically translated from Dutch to give Techzine.eu a head start. All news articles after September 1, 2019 are written in native English and NOT translated. All our background stories are written in native English as well. For more information read our launch article.