Salesforce introduces new cloud features for Customer 360 strategy
The advancements in their marketing cloud mean that the Customer Data Platform (CDP) of Salesforce has been expanded to help audience segmentation, loyalty management, and real-time engagement.
Salesforce now offers commerce and marketing cloud features within their Digital 360 services. These c... Read more
Salesforce announces Digital 360
The platform delivers new technology, services and learning to help digital leaders create personalised customer experiences.
Salesforce has introduced Digital 360, the company's new platform to integrate new components and innovations in the Salesforce Customer 360 platform.
According to Sa... Read more
Salesforce expands Marketing Cloud, Commerce Cloud and Service Cloud with more AI
Salesforce has announced that it will provide its Marketing Cloud, Commerce Cloud and Service Cloud with various updates and expansions. Among other things, it introduces artificial intelligence (AI) improvements, as well as new features for personalized buying experiences.
Marketing Cloud will mai... Read more
Adobe unveils Commerce Cloud integrations with Google, Amazon and PayPal
Adobe has unveiled a series of new features for Commerce Cloud, including integrations with Google, Amazon and PayPal. The new updates are aimed at SMEs and mid-market retailers. They must also close the gap between consumers, sales channels and experiences.
The Commerce Cloud was launched in March... Read more
Adobe launches e-commerce solution Commerce Cloud
Adobe has launched the e-commerce solution Commerce Cloud. The service builds on Magento's technology, which was acquired by Adobe last year for 1.68 billion dollars (1.49 billion euros).
Commerce Cloud is built on the popular online retail system of Magento, knows Silicon Angle. The new service th... Read more
Salesforce expands Commerce Cloud with new AI features
Salesforce brings more artificial intelligence to its Commerce Cloud. Today, the company introduced two new AI services for its e-commerce automation platform. This allows retailers to focus more effectively on online shoppers.
The improved offering makes use of Einstein, the machine learning that u... Read more