2 min Applications

Salesforce expands Commerce Cloud with new AI features

Salesforce expands Commerce Cloud with new AI features

Salesforce brings more artificial intelligence to its Commerce Cloud. Today, the company introduced two new AI services for its e-commerce automation platform. This allows retailers to focus more effectively on online shoppers.

The improved offering makes use of Einstein, the machine learning that underlies Salesforce’s core services. The two new services are APIs that allow companies to integrate the services into their own sites. Both are therefore aimed at appealing more to consumers.

Addressing more shoppers

The first of the two new services is the Einstein Recommendations API. It uses artificial intelligence to build individualized shopping offerings. It helps retailers to display the same kind of personalized product suggestions on other digital channels than their websites alone. The service works via mobile apps, in-store systems and voice assistants such as Amazon Alexa.

In addition, a second AI service called Einstein Visual Search has been launched. This helps shoppers to search a retailer’s online catalogue more quickly by means of a photo of a specific item. Einstein’s algorithms analyze the image and search for similar footage. If there is no direct match, the algorithms will search for an item that looks like it.

Even more services

Salesforce brings the two services together with a third offer called Commerce API Explorer. This plays the same role as Einstein Visual Search, but is aimed at developers. It is a portal designed to make it easier for developers to look at the growing range of APIs that is available.

Finally, Salesforce has updated its existing High-scale Inventory Availability Service. Retailers can now show online shoppers which store has their desired product in stock and search for the nearest store. There is also more stock information available through other services.

This news article was automatically translated from Dutch to give Techzine.eu a head start. All news articles after September 1, 2019 are written in native English and NOT translated. All our background stories are written in native English as well. For more information read our launch article.