Freshworks to conquer CRM market with simplicity, price and implementation
Last October, Freshworks held the virtual Refresh 2020 event. During this event, the company gave a glimpse of what it was working on, new products, like Freshworks CRM, and what is still to come. The company looked closely at the major players in the CRM market. We spoke about it with Raymond Hün...
Citrix is in talks to buy Vista Equity’s Wrike
The deal, rumored to be worth over $2 billion, would represent a COVID-driven increase in Wrike's valuation since 2018.
This week Bloomberg reports that Citrix Systems is in advanced talks to buy the work-management platform company Wrike for more than $2 billion. Bloomberg's reporting is accord...
Tech giants team up on digital COVID-19 vaccination initiative
Microsoft, Oracle and Salesforce are creating a vaccination passport to facilitate post-pandemic travel.
A broad coalition of health and technology leaders this week announced the creation of the Vaccination Credential Initiative (VCI). This project aims to provide individuals with digital acces...
Salesforce launches Loyalty Management service
The new service will allow companies to build "intelligent" loyalty programs for both its B2B and B2C customers.
Salesforce announced this week that it has launched Loyalty Management, a new product for companies across industries, including retail, consumer goods, manufacturing, travel and hosp...
Salesforce to deliver more crucial IT solutions with ISV partners
Salesforce has big plans with its ISV (Independent Software Vendors) partners. The company wants to play a much larger role in the choice for strategic IT solutions of its customers. The aim is that customers no longer look at Gartner's reports or read Techzine to learn about great solutions, but c...
Salesforce and IBM are integrating Work.com and Digital Health Pass
IBM and Salesforce are planning to integrate Work.com and IBM Digital Health Pass. The companies aim to help workers verify their health status when at work and in public spaces. The work-from-home arrangements are taking on a more hybrid style of operation, with more employees returning to their o...
Salesforce Service Cloud Voice brings telephony and CRM together
Salesforce Service Cloud Voice is now available in many European countries. With this new service, Salesforce integrates its CRM solution into telephone customer service systems. Two silos that used to work side by side are now combined to provide a better customer experience.
We spoke to Salesf...
Salesforce introduces low-code tool for streamlining processes
Salesforce has introduced Einstein Automate. The tool allows users to automate workflows without having to do any programming. It is based on a click-and-drag system.
Einstein Automate consists of two main components: Flow Orchestrator and MuleSoft Composer.
Flow Orchestrator
Flow Orchestr...
Salesforce enables its software to run on public cloud
Salesforce has created a variant of its software that customers can run on a cloud provider of their choice. The new product, called Hyperforce, should make the Salesforce software more flexible and accessible more customers.
Traditionally, Salesforce's software has always run on the company's o...
Salesforce improves forecasting with Service Cloud Workforce Engagement
The Covid-19 pandemic has changed the way consumers behave, causing the traditional method of contact center service to come under scrutiny. It would appear that the future holds something else in store. Salesforce is launching Service Cloud Workforce Engagement to help transition agents into a bet...
Salesforce acquires Slack for 27,7 billion dollars
Salesforce has made the acquisition of Slack official. The two companies have signed an agreement for a sum of 27.7 billion dollars, approximately 23 billion euros.
In a press release, Salesforce states that the company will pay out 26.79 billion to Slack's stakeholders, plus 0.0776 Salesforce s...
‘Slack acquisition by Salesforce may be near’
Salesforce appears to be planning an acquisition of Slack. The company may be paying a sum of 17 billion US dollars for the communications platform. This would make it the largest acquisition by Salesforce ever.
The rumour of the takeover stems from a report by the Wall Street Journal. The newsp...