Salesforce accelerates sales process with Einstein Voice
Salesforce showed some innovations in the field of speech at its recent Dreamforce conference. This not only concerns speech recognition, by means of Einstein Voice Assistant, but also the analysis of speech in conversations with customers. In the United States, half of households already use a ...
Salesforce lets users add functionality through low-code
Salesforce is one of the companies with its own low code and no-code platform. The Lightning platform can be used free of charge by almost all customers. Salesforce solutions are easy to build with new features and possibilities. This applies not only to developers, but to all users. Salesforce ...
How Apple and Salesforce optimise customer experience
Marc Benioff, one of Salesforce's CEOs, said the iPhone and iPad are the best business devices in the world. Salesforce has been working exclusively with Apple since last year to maximize the Salesforce experience on Apple. Apple helps Salesforce develop and optimize its apps. Marriott hotels are o...
Salesforce adds new features to Financial Services Cloud
Applying for a mortgage can take an endless amount of time, partly because this process has not been streamlined. Salesforce wants to solve this problem with an update for its Financial Services Cloud, which is used by banks and other financial organisations. Anyone who has bought a house or app...
What does the rise of low-code and no-code mean for companies?
In addition to dedicated platforms with which applications can be built using low-code or no-code, a new trend is beginning to emerge. Large enterprise organizations are adding low-code or no-code possibilities within their existing applications. This allows existing platforms to be expanded with n...
Salesforce: ‘Just forget about CRM for a bit’
MuleSoft, MapAnything, Tableau... those who consider Salesforce's recent acquisition path can legitimately ask themselves to what extent the CRM flag still covers the load. "You are indeed selling us a bit short", laughs Jo Buvens, Senior Regional Vice President EMEA CPQ & Pardot at Salesforce....
Salesforce and NS1 work together to improve DNS security
Salesforce and NS1 have entered into a partnership. The collaboration should improve DNS security for all organizations and users, and bring it to multiple platforms. Both NS1 and Salesforce are leading the initiative to provide a safer Internet for all organizations and users via so-called 'multi-s...
Salesforce wants to improve Field Service Lightning service with acquisition ClickSoftware
Salesforce acquires ClickSoftware for $1.35 billion ($1.20 billion). ClickSoftware is a provider of cloud-based field service management and workforce management software. The acquisition may improve the Field Service Lighting service for mobile personnel. ClickSoftware was founded in 1997 and is th...
Hubspot takes on Salesforce, ambition to grow is there
Hubspot is mainly known as a marketing automation specialist and some CRM-activities, especially since they started offering the latter for free. However, the company has much bigger ambitions. It is ready to launch a serious attack on Salesforce. In addition to marketing and sales, it now also foc...
Salesforce Essentials expansion announced
Salesforce announced Wednesday that Salesforce Essentials will be improved with new ways for companies to communicate directly with their customers. The CRM platform for SMEs will support integrations with social media channels and new chat and call services. We all expect real-time and immediate co...
Salesforce adds analytics capabilities to partner relationship management system
Salesforce has added new features to its Sales Cloud partner relationship management (PRM) solution, removing friction by delivering intelligent insights and visibility. Sales Cloud PRM now receives Einstein Analytics for Partners, writes Venturebeat. This allows companies to use artificial intellig...
Salesforce wants to provide AI with ‘common sense
The Salesforce research team has written a paper, in which it describes how artificial intelligence (AI) can be provided with 'common sense', writes Silicon Angle. In this way, AI models not only have to answer questions correctly, but also explain why those answers are the best. A major problem th...