Salesforce Pro Suite targets ‘intermediate segment’ of growing SMBs
To further penetrate the small and medium-sized business (SMB) market, Salesforce is launching a 'Pro Suite' as an affordable alternative to its more comprehensive packages. According to Salesforce, the package offers more features than the starter package released last year, but maintains the same... Read more
25 years of Salesforce; from a 1-bedroom apartment to world domination
On March 8, 1999, Sales Force Automation was founded. The company that would later go through life as Salesforce.com and eventually Salesforce. In 25 years, it has grown into one of the largest companies in the world.
Salesforce began not in a garage like many tech companies but in a one-bedroo... Read more
Salesforce Einstein 1 Studio allows organizations to easily apply genAI
Salesforce is one of the first to launch an enterprise AI solution, and it sets the bar extremely high. Every Salesforce application now has Einstein Copilot, which organisations can fully customize with Einstein 1 Studio. Salesforce makes AI available within all Salesforce applications through no-... Read more
Earnings roundup: Salesforce, Nutanix, Okta and more
Many tech companies presented their quarterly results this week. In this round-up: Salesforce, Nutanix, Okta, HP, Splunk and Pure Storage.
Salesforce managed to present better quarterly figures than analysts had predicted. Still, expected revenue for the coming year was below expectations. The r... Read more
Einstein Copilot available for Salesforce Sales and Service Cloud
Salesforce has made a public beta of Einstein Copilot available for Salesforce Sales and Service Cloud. Organizations can now deploy this generative AI assistant in their sales and service processes. Employees should be able to work faster and more efficiently with the help of Einstein Copilot. The... Read more
Tableau Pulse uses generative AI to create data analysis on its own
Salesforce just made Tableau Pulse available to the general public. Tableau Pulse is an AI functionality capable of analyzing and providing insights on data on its own. Users are presented with graphs and tables with supporting descriptions stating what conclusions can be drawn from the data. This ... Read more
Salesforce unveils SMB-focused Marketing Cloud Growth Edition
Salesforce also wants small businesses to be able to take advantage of GenAI to automate their marketing and integrate it with CRM, AI solutions and data. To this end, it is now introducing the Marketing Cloud Growth edition of its existing Marketing Cloud solution.
Not only large companies, but... Read more
It’s Love Data Week: why you should treat your data with love
On Valentine's Day, we publish an article that you might not immediately expect from us. We want to talk about the love of data. After all, it is Love Data Week. We asked six companies to talk about their love for data and why businesses should continue to pay attention to it.
More and more comp... Read more
Slack AI makes employees smarter and more productive
The long-awaited AI update for Slack became available today. Slack AI should make it easier for employees to access information, making them smarter and better prepared going into their meetings. In addition, employees save a lot of time and are more productive.
Slack AI is the addition that ma... Read more
Salesforce supports retailers with Einstein 1 Platform updates
New Salesforce tools help retailers by providing customer behavior insight and content creation. The features leverage the Einstein 1 Platform, which links data from retailers and customers to LLMs.
For example, there will be an extension for Einstein Copilot, called Einstein Copilot for Shopper... Read more