Adobe unveils Commerce Cloud integrations with Google, Amazon and PayPal

Adobe has unveiled a series of new features for Commerce Cloud, including integrations with Google, Amazon and PayPal. The new updates are aimed at SMEs and mid-market retailers. They must also close the gap between consumers, sales channels and experiences.

The Commerce Cloud was launched in March this year and builds on Magento’s technology, which was acquired by Adobe for $1.68 million last year. The service includes Magento’s main features, such as the option to create and maintain your own online store fronts using a set of integrated tools.

Commerce Cloud now receives a Google Shopping Ads Channel for Magento Commerce and Magento Open source 2.2.4 and new, according to ZDNet. The channel is a direct integration with Google Merchant Center and Google Ads, allowing vendors to manage advertising campaigns and reports on the Google network from Magento via Magento.

Amazon and PayPal

Also new is the Amazon Sales Channel, which should help sellers increase their presence in the Amazon marketplace. The Amazon Sales Channel lets vendors integrate their catalog and manage their products through the Magento administrator dashboard. The integration also sets up a bi-directional data flow to manage the inventory.

Adobe is also expanding its analytics platform to Magento through a new Experience Platform Launch Extension. The company states that this allows brands to deploy the tag management required to set up data flow between Magento Commerce and Adobe Analytics within minutes.

Adobe also integrates its Progressive Web Applications Studio with PayPal’s Braintree. The Progressive Web Applications Studio is designed to help retailers build online stores that work with an app-like experience. This should ultimately lead to an increase in success rates. Brainstream integration allows vendors and developers to start processing pin and credit transactions with an already established gateway.