Alteryx buys rival Trifacta for $400M

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Alteryx accelerates the development of an integrated end-to-end, low code/no code analytics automation platform in the cloud

This week big data analytics firm Alteryx announced that it has entered into a definitive agreement to acquire Trifacta, an award-winning cloud company that leverages scalable data management and machine learning. The Trifacta solution aims to make data analytics “faster and more intuitive,” according to Alteryx.

Enterprise customers are deploying modern data architectures built upon cloud data warehouses and supporting SaaS-based applications and analytics. Meanwhile, business users’ appetite for timely insights from these large cloud datasets is at an all-time high. This drivers the need for scalable, secure solutions to access and automate data analysis, according to Alteryx.

Trifacta offers cloud-first capabilities to help enterprises drive their analytics transformation. The company has gained a strong footprint into Global 2000 and large enterprises. This acquisition will anchor and accelerate Alteryx’s move to the cloud. It will also open new categories of buyers across IT within large enterprises, the company says.

Delivering “cloud first” capabilities to the Global 2000 customer base

Mark Anderson, CEO of Alteryx, commented on the deal. “Trifacta brings highly skilled cloud-first engineering, product and go-to-market teams with decades of combined experience building and bringing to market mission-critical, cloud native analytics solutions,” he said.

“Together, Trifacta and Alteryx expand our total addressable market with additional opportunities to target new data and cloud transformation initiatives for Global 2000 customers,” said . “With Trifacta, our combined cloud platform will serve the needs of entire enterprises from data analytics teams and IT/technology teams to line of business users.”

Trifacta provides scalable cloud data management capabilities natively and securely for major cloud deployments. These include Google Cloud Platform (GCP), Amazon Web Services (AWS) and Microsoft Azure. Alteryx intends to combine its leading low code/no code analytics solution with Trifacta’s cloud native capabilities. The result will be to offer flexible deployment options to meet enterprise customers’ analytics needs.

Alteryx will acquire Trifacta for $400 million in cash, subject to customary purchase price adjustments. The transaction is expected to close during the first quarter of 2022 and is subject to customary closing conditions.