Avaya Holdings, the communications software maker, has acquired CTIntegrations to expand its OneCloud product suite by giving it more capabilities. OneCloud is the focal point of the company’s strategy to switch to a cloud-centric business model.
Avaya announced the deal on Monday, in conjunction with the release of its third-quarter earnings report.
The company managed to exceed expectations, reporting $732 million in sales, with $425 million of that being recurring revenue generated by OneCloud. Compared to 2020, OneCloud recurring revenues are up more than 275%. Acquiring CTIntegrations will accelerate that trend.
Avaya’s move to a cloud business model
David Austin, Avaya’s global Veep of corporate development, said the acquisition will bring tremendous talent to Avaya along with deep domain expertise which can be deployed to Avaya’s contact centre platform. That will serve to make it more valuable as an innovation engine and super-charge Avaya OneCloud CCaaS solution.
Avaya makes software products that enterprises use to enable collaboration among employees, build comms features into apps, and power contact centres.
The company also makes analytics tools that help with tasks like measuring productivity. In recent years the company has moved away from selling on-premises software licenses to a more cloud-centric model.
Enhancing OneCloud CCaaS
OneCloud is the umbrella under which Avaya’s cloud services fall and what the CTIntegrations deal is poised to bolster. There is one offering from the suite which Avaya is looking to enhance: the OnceCloud CCaaS platform.
The platform is used to manage the daily operations of the contact centres.
Meanwhile, CTIntegrations made a tool called CT Suite which extends on OneCloud CCaaS with complementary features that the default suite does not have. Avaya did not disclose the financial terms of the acquisition, which closed earlier this month.