Amazon Web Services announced that it made a multi-year deal partnership to work with BlackBerry to develop the latter’s in-vehicle data platform, named Ivy. BlackBerry’s Ivy is targeted at automakers seeking a standardized way to read data collected from vehicle sensors.

They can then analyze it for personalized in-vehicle services. The platform builds on BlackBerry’s QNX platform, which has some useful capabilities, a safety-certified embedded OS, and a host of AWS’s machine learning portfolio and IoT.

BlackBerry Ivy will support several vehicles operating systems and multi-cloud deployments. The system is built to run on the edge, inside the embedded vehicle system.

Bringing services to vehicles

However, the management and configuration will happen in the cloud. AWS and BlackBerry want to make it possible and comfortable for automakers to transform their vehicles from fixed tech pieces to systems.

With the system, it is easy to reinvent the customer experience and experience growth and adaptation to a user’s needs and preferences.

AWS’ CEO, Andy Jassy, says that this joint effort with BlackBerry will lead to more insights, capabilities, agility, and speed for automakers. They can start to thrive in a market that is highly connected and undergoing a massive digital transformation. BlackBerry Ivy is the first step in making this a reality. 

Fast friends

With the platform, automakers will be able to better build their brands and set a standard for interconnected vehicle services in the industry.

QNX, the predecessor Ivy is built upon, is a flagship of the former cellphone maker. It’s BlackBerry’s bid to enter the software industry and has seen some momentum. Its use is primarily in the Internet of Things applications and automotive market.

BlackBerry and AWS have a history of working together on QNX. The existing collaboration between the two aims for automotive OEMs to introduce services, health monitoring, personalization, and advanced driver assistance in vehicles.

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