AWS’s new offering is a machine learning service to help enterprises detect and respond to important business events.

Amazon Web Services this week announced the general availability of its latest offering, Lookout for Metrics. The platform is new fully managed service that detects anomalies in metrics and helps determine their root cause, according to the company.

Amazon says that its Lookout for Metrics helps customers monitor the most important metrics for their business like revenue, web page views, active users, transaction volume, and mobile app installations with greater speed and accuracy. The service also makes it easier to diagnose the root cause of anomalies like unexpected dips in revenue and high rates of abandoned shopping carts. Most importantly, it can do it all with no machine learning experience required, they claim.

Here’s how it works

Amazon Lookout for Metrics puts the same technology used by Amazon internally to detect anomalies in its business metrics into the hands of every developer, they say. Customers can connect Amazon Lookout for Metrics to 19 popular data sources, including Amazon Simple Storage Solution (S3), Amazon CloudWatch, Amazon Relational Database Service (RDS), and Amazon Redshift, as well as SaaS applications like Salesforce, Marketo, and Zendesk, to continuously monitor metrics important to the business.

Amazon Lookout for Metrics automatically inspects and prepares the data, selects the best suited machine learning algorithm, begins detecting anomalies, groups related anomalies together, and summarizes potential root causes. The service also ranks the anomalies by predicted severity so that customers can prioritize which issue to tackle first.

Easy integration with other services

Amazon claims the product easily connects to notification and event services like Amazon Simple Notification Service (SNS), Slack, Pager Duty, and AWS Lambda, allowing customers to create customized alerts or actions. Examples of these are filing a trouble ticket or removing an incorrectly priced product from a retail website.

As the service begins returning results, customers also have the ability to provide feedback on the relevancy of detected anomalies via the AWS console or the Application Programming Interface (API). The service then uses this input to continuously improve its accuracy over time.

Lookout for Metrics is available directly via the AWS console as well as through supporting partners in the AWS Partner Network to help customers implement customized solutions using the service.