Without the U.S. ban, only Apple and Huawei would be the top two smartphone market leaders.
Huawei CEO of Smart device and Consumer Business, Yu Chengdong, said that Apple and Huawei both deserved to be the actual leaders in the smartphone market as a consequence of their combined efforts.
According to 2020 stats of the Counterpoint Research, Huawei exceeds Samsung by 2% market share because globally, it accounted for 19% of phone sales however, Samsung’s share was 17%.
Which country has the highest global smartphone market share?
China is the world’s largest smartphone market because of its technological advancement, mass production, industrial production, investment, and economic growth.
It was recorded that China’s global smartphone shipment share was 21.5% in 2022 (Q1) which was less than 2021 (Q1) share which was 25.6%. This is because of fall in the growth of China’s economy due to Covid 19 and its related lockdowns. These data are collected from the Global Market Mobile report.
However, China’s share of the global smartphone market remains flat in Covid-19 if compare with other countries.
Impact of U.S. sanctions on Huawei
In 2019, Huawei has been trade banned by the U.S. which means that Huawei cannot use American microprocessors that are the essential components of Huawei phones.
The sanction results in a huge decline in mobile production thus reducing its global growth because its hardware requirements are not fulfilled. Because of U.S. sanctions, Huawei also got detached from Honor which is a smartphone subsidiary that helps Huawei to gain a large market share.
On the other hand, Huawei’s decline in the global market provided opportunities for other cellphone manufacturers like Samsung, Apple, Vivo, Oppo, and other Chinese phone makers to grow in the market.
Smartphones are basically compared on the basis of performance, design, security, and ecosystem safety. Apple and Samsung are the world’s leading sellers at present, but Huawei is also present in the premium category in China, Central, and Eastern Europe, the Middle East, etc. However, it is banned in North America.
Since the smartphone market is always shifting and the competition is tough right now, it is very difficult for any smartphone manufacturer to advance and grow in the global market.