Uber in conversation with European supermarkets about delivering groceries

Uber in conversation with European supermarkets about delivering groceries

Uber claims to be in talks with European supermarkets to set up a delivery service for groceries. The company wants to compete with Deliveroo, Just Eat and Amazon.

Sources from Bloomberg state that the company has already spoken to Sainsbury. That’s Britain’s second-largest supermarket. Earlier this month, the supermarket announced that it would be working with Deliveroo to deliver hot pizzas. A Uber spokesman does not want to confirm that the company is in conversation with that specific supermarket. However, the spokesman confirms that talks are taking place with a number of large supermarkets in Europe. A spokesperson for Sainsbury says that many companies are discussing possible partnerships that can help our customers to access easy and affordable products.


Uber’s talks will follow after Amazon led an investment round of 575 million dollars in Deliveroo in May. Deliveroo argues that money to start using to expand its technology network to compete with rivals like Uber. Moreover, Uber’s enlargement in this area has been in the making for some time. For example, CEO Dara Khosrowshahi told Grocery Dive in October that an extension to message delivery is a fundamental part of the company’s growth roadmap.

In addition, last year there was a pilot with Walmart in North America, where messages were delivered to various American cities. Three months later, however, Walmart pulled the plug on the project, Silicon Angle knows. It is therefore possible that the company is now focusing on Europe as a possible market for the new delivery service.


In September 2018, there was also talk of a possible takeover of Deliveroo by Uber. The two were supposed to be talking at the time, but the takeover never took place in the end. The taxi service wanted to expand its Uber Eats service with the takeover.

This news article was automatically translated from Dutch to give Techzine.eu a head start. All news articles after September 1, 2019 are written in native English and NOT translated. All our background stories are written in native English as well. For more information read our launch article.