LinkedIn has introduced new security features to curb the threat of malicious actors on its platform.
LinkedIn is the largest social media platform for businesses. There’s been a rise in fake profiles and threat actors as of late. Due to its nature, malicious actors can get through the platform to prey on people under the cloak of legitimacy. To tackle this, LinkedIn has introduced three new features to its platform, weeding out fake profiles and helping users stay wary.
LinkedIn security controls
Due to the recent rise in cyber espionage, malware, and financial fraud, the organization has implemented security protocols to remove fake profiles. The first new feature is the requirement of verifying your profile with a work email and mobile number. Scammers that don’t have access to these become a red flag on the platform.
The second feature uses AI to verify the profile pictures of accounts. “Our new deep-learning-based model proactively checks profile photo uploads to determine if the image is AI-generated using cutting-edge technology designed to detect subtle image artifacts associated with the AI-based synthetic image generation process without performing facial recognition or biometric analyses”, LinkedIn said.
Finally, LinkedIn is now giving users warning messages in their inboxes in case of suspicious activity. An example of the events that trigger these warning messages can be a person attempting to move a conversation away from LinkedIn, which should be reported if the message seems suspicious.
The current digital landscape is riddled with threat actors and scammers looking to make financial gains at victims’ expense. As the number of cyberattacks increase, organizations like LinkedIn are attempting to make their platforms safer. Time will tell if their efforts are fruitful.