Oracle accuses Dutch company Tapcore of ad fraud
Oracle accuses the Dutch company Tapcore of ad fraud. The cloud giant argues that it discovered a fraudulent practice in the company's SDK from Voorschoten. Tapcore denies the charge, reports Tweakers. Tapcore also wants to cooperate in an investigation into the case.
Oracle states that it found sof... Read more
Safari developers come up with new ways to fight advertising
The code associated with... Read more
Firefox ad was part of an experiment of Mozilla
At the end of last year, several Firefox browser users reported that they were seeing advertisements in the desktop version. Now it appears that this is an experiment and that no data has been shared with the partner companies of Firefox mother Mozilla.
The Venture Beat site reports this on the basi... Read more
Firefox seems to be showing ads within New Tab page
Looks like Firefox started showing ads. This was already a possible plan of Mozilla, the company behind the popular web browser, but it has not yet been implemented. Until now, because a number of users report that they saw advertisements on the New Tab page.
At least some users report that they hav... Read more
Possible EU investigation into fake Facebook ads
Facebook may be subject to an extensive European Union survey of its advertising platform. There are ongoing concerns about the way the social network protects its data and so an investigation has now been requested by the British privacy watchdog.
Yesterday the ICO submitted a 113-page report to th... Read more
Startup AdLingo turns ads into conversations with chatbots
The American startup AdLingo wants to bring chatbots and other communication assistants to online advertisements. The startup comes from Google's Area 120 incubator. Co-founder and general manager Vic Fatnani has also worked on Google ads for over ten years.
"One of the things we saw happening was a... Read more
“Advertisers move half the budget from Google to Amazon.
Some advertisers move more than half of their budget which they normally spend on ads on Google Search to Amazon. It's about hundreds of millions of dollars, according to top people at various media companies. That's what CNBC reports.
There are several reasons for the shift of the budget, say the i... Read more
Google launches interactive YouTube ads for e-commerce
Google has launched new advertising opportunities for YouTube, allowing users to see interactive content. Also, users can make purchases without leaving the platform, reports Silicon Angle. Companies need to make their promotions in streams more attractive in this way.
The new features are part of t... Read more
Google is going to allow certain crypto-foreign trade show advertisements again
Google announced yesterday that it is reversing an earlier decision to completely ban advertisements around cryptic currency. From now on, certain regulated crypto-foreign exchanges will be able to advertise in the United States and Japan. This means that the policy is loosened up a little.
That rep... Read more