SAP’s customer data platform drives engagements from identity data
The enterprise software giant promises to expand the world of CDP.
SAP, the Walldorf, Germany based leader in ERP and other business software, announced on Wednesday that it is releasing its new Customer Data Platform (CDP).
The company hailed its new platform as a "next-generation customer ...
Twilio to acquire Segment’s customer data platform
The acquisition will provides businesses a unified customer view to better understand customers and engage more effectively.
Twilio announced on Monday that they plan to acquire Segment, which they hailed as the "market-leading customer data platform."
Twilio plans to acquire Segment for appr...
Adobe makes Customer Data Platform governance tools available
On Wednesday, Adobe announced that its data governance tools in the Customer Data Platform, are now generally available. The platform is used by marketers to combine known customer data with pseudonymous data (customer data that doesn’t include identity).
The marketers use this tool to ensure ...