Formula 1 uses Salesforce to improve fan experience and sustainability
Last weekend, Formula 1 visited Zandvoort again. It seemed almost impossible that the Netherlands would return to the racing calendar, but they succeeded. Good to know is that Formula 1 has no regrets about Zandvoort. According to Formula 1, it's an example of how to organize a good event, create a... Read more
Adobe announces availability of B2B Edition of Adobe Real-time CDP
Major brands partner with Adobe to deliver personalized customer experiences in a world without third-party cookies
Adobe has announced the new B2B Edition of its Real-time Customer Data Platform (CDP). The solution is built on Adobe Experience Platform.
The B2B new B2B Edition of Real-time ... Read more
Adobe is expanding its customer data platform to be used in B2B sales
A Customer Data Platform (CDP) is a relatively new concept. At present, it has only been used to gather data about an individual consumer from several and different channels to create a super profile. In theory, the super profile can help a company serve more meaningful content and customize the cu... Read more
SAP’s customer data platform drives engagements from identity data
The enterprise software giant promises to expand the world of CDP.
SAP, the Walldorf, Germany based leader in ERP and other business software, announced on Wednesday that it is releasing its new Customer Data Platform (CDP).
The company hailed its new platform as a "next-generation customer ... Read more
Twilio to acquire Segment’s customer data platform
The acquisition will provides businesses a unified customer view to better understand customers and engage more effectively.
Twilio announced on Monday that they plan to acquire Segment, which they hailed as the "market-leading customer data platform."
Twilio plans to acquire Segment for appr... Read more
Adobe makes Customer Data Platform governance tools available
On Wednesday, Adobe announced that its data governance tools in the Customer Data Platform, are now generally available. The platform is used by marketers to combine known customer data with pseudonymous data (customer data that doesn’t include identity).
The marketers use this tool to ensure ... Read more