Tag: customer data platform

Here you will find all the articles with the tag: customer data platform.

Adobe announces availability of B2B Edition of Adobe Real-time CDP

Adobe announces availability of B2B Edition of Adobe Real-time CDP

Major brands partner with Adobe to deliver personalized customer experiences in a world without third-party cookies Adobe has announced the new B2B Edition of its Real-time Customer Data Platform (CDP). The solution is built on Adobe Experience Platform. The B2B new B2B Edition of Real-time ... Read more

date3 years ago
Twilio to acquire Segment’s customer data platform

Twilio to acquire Segment’s customer data platform

The acquisition will provides businesses a unified customer view to better understand customers and engage more effectively. Twilio announced on Monday that they plan to acquire Segment, which they hailed as the "market-leading customer data platform." Twilio plans to acquire Segment for appr... Read more

date3 years ago
Adobe makes Customer Data Platform governance tools available

Adobe makes Customer Data Platform governance tools available

On Wednesday, Adobe announced that its data governance tools in the Customer Data Platform, are now generally available. The platform is used by marketers to combine known customer data with pseudonymous data (customer data that doesn’t include identity). The marketers use this tool to ensure ... Read more

date4 years ago