7 alternatives to Google Analytics
The Web analytics tool Google Analytics 3 (aka Universal Analytics) is on its way out. Although some data is still being collected, official support came to an end on July 1. Google itself wants website owners to switch to Google Analytics 4, but this tool lacks essential functionalities such as bo... Read more
Swedish regulator orders three firms to stop using Google Analytics
The Swedish Authority for Privacy Protection (IMY) announced this week that it has issued three cease and desist orders to Swedish companies. The order is a result of complaints lodged by privacy rights group NOYB.
Swedish authorities accused these firms of violating EU privacy laws and ordering... Read more
Big changes are coming to Google Analytics: migrate or get out?
Google's current web analytics platform, GA3, also known as Universal Analytics (UA), will sunset on July 1, 2023. After this date, website owners will be able to access their UA reports for a limited time. GA4 will replace UA, and from there on create new data.
Google Analytics i... Read more
EU’s GDPR is set to impact ecommerce sites worldwide
The banning of Google Analytics will make business difficult for most eCommerce businesses.
Recent decisions taken by EU authorities are about to have a negative impact on virtually all eCommerce sites globally, according to the Enterprise Times.
In Italy, for example, the Italian Supervisory... Read more
‘Facebook and Instagram will likely be unavailable in Europe’
The Irish privacy authority wants to ban data transfers between Meta and the United States. The bill can be implemented in a few months. There's a chance that Instagram and Facebook will no longer be available to European users.
The Irish privacy authority shared the proposal in a letter to all ... Read more
France bans Google Analytics, fines rise to 20 million euros
French privacy regulator CNIL banned three French websites from using Google Analytics. According to the regulator, some versions of Analytics violate the GDPR.
For some time, the CNIL has warned of Analytics usage violating the GDPR. The Belgian, Austrian and Dutch GDPR regulators hold the same... Read more
Google Analytics stops collecting IP addresses
Google Analytics will stop collecting IP addresses. Companies will soon be required to update to Google Analytics 4.
At this time, Universal Analytics is the standard version of Google Analytics. From 2023 onwards, Universal Analytics will be phased out and replaced by Google Analytics 4.
Uni... Read more
France condemns Analytics: Europe slowly eliminates Google software
The French privacy and data authority (CNIL) is using Google Analytics as an argument to accuse several French sites of privacy violations. In doing so, the CNIL follows the example of Dutch, Norwegian and Austrian authorities.
"Google's measures are not sufficient to exclude the accessibility o... Read more
‘Data Act tightens conditions for EU-US data transfers even further’
The EU Data Act will require cloud providers like Amazon, Microsoft and Google to stop illegal data transfers between the EU and non-EU. The bill is scheduled to be presented somewhere in the coming month. Reuters shares the news based on a document that -- according to Reuters -- was leaked.
Th... Read more
Norway agrees: users of Google Analytics may be punishable
Datatilsynet, Norway's data and privacy authority, advises organizations in Norway to consider alternatives to Google Analytics. The watchdog announces that two ongoing investigations may lead to convictions for using Google Analytics.
Datatilsynet published a response to a recent case in Austri... Read more