Europe follows US and wants to split up Google
The European Commission (EC) plans to tackle Google's online advertising power, by splitting thing up. In doing so, the EU is following America, which has been tackling the tech giant's online ad monopoly for some time.
In a press statement, responsible European Competition Commissioner Vestager... Read more
Massive lawsuit against Google for misleading publishers and advertisers
Google is embroiled in a massive lawsuit involving online ads. The Wall Street Journal reports that publishers and advertisers from around the United States have sued the tech giant for deception.
According to the Wall Street Journal, several US states led by Texas filed a case against the tech ... Read more
Firefox and WordPress turn their backs on Google’s advertisement AI
Two big names in the internet world have spoken out against Google's FLoC system. Both Mozilla, the developer of the Firefox browser, and Automattic, the company behind the popular WordPress CMS, have said they will not participate in Google's alternative to tracking cookies.
The withdrawal of W... Read more
Google is heading towards a monopoly in online ads
Tracking cookies have been a hot topic for debate for years. Ever since advertising companies first used them to build up a profile of Internet users, privacy activists have been calling for something to be done about it. Most browsers now block these cookies by default, but the largest of all, Goo... Read more
Brave and Vivaldi remove Googles advertisement AI from their browsers
Both Brave and Vivaldi have announced that they will disable Google's FLoC system in their browsers. The browser makers complain that the system is not privacy-friendly enough.
The developers of both browsers explain in an extensive blog post why they are against the use of Googles Federated Lea... Read more
‘Google prioritized its own ads in advertising auctions’
Google has abused its position in the online advertising market. The company gave priority to ads bought via its own advertising tool.
This is evident from a document that was accidentally submitted uncensored in a competition lawsuit against Google in Texas, writes The Wall Street Journal. The ... Read more
Facebook and Google agreed to cooperate in antitrust lawsuits
Google and Facebook have made agreements to help each other in the event of an antitrust lawsuit. The companies were aware that their practices in the online advertising market could trigger such a court case.
US attorneys accuse Google and Facebook of entering a partnership on online advertisin... Read more
‘Google and Facebook struck an illegal advertising data deal’
The two biggest players in online advertisement, Google and Facebook, have been involved in a series of deals to consolidate their hold on the market illegally by sharing data. The allegation comes from Texas and nine other states, accusing Google and Facebook of giving each other perks to dominate... Read more
European privacy advocates file complaints against Google for advertisements
Citizens' rights organisations in nine European countries have complained to the privacy authorities in their country about Google's advertising policy. According to the organisations, the problem revolves around real-time bidding.
Real-time bidding is a server-to-server buying process that uses aut... Read more