The policy change will require Android developers to provide users with an online option to delete their accounts and in-app data.
Starting in early 2024, Google Play users will have more control over their data, as each store listing will display links in the “Data deletion” area, allowing them to request their accounts and/or data to be deleted. This new policy is designed to give users a better experience by allowing them to delete their data without reinstalling each app.
According to the policy, developers who provide an in-app account deletion experience will also have to offer a web-based option.
Developers need to delete everything
Google has explained that when developers fulfil a request to delete an account, they must also delete the data associated with that account. Developers must also disclose any data retention practices, as some data may need to be retained for legitimate reasons such as security, fraud prevention, or regulatory compliance.
The new Play Store rule will go into full effect next year, with developers required to share more details on their data deletion practices by December 7.
From early 2024, users will be able to see the submitted data deletion information in the apps’ store listings, including refreshed data deletion badges in the new “Data deletion” area and the “Data safety” section. Those who do not file the required deletion practice information in time will no longer be able to publish new apps or release app updates.
Apple did something similar
While developers can ask for an extension via the Play Console until May 31, 2024, non-compliant apps may face removal from Google Play after this date.
This policy update from Google follows a similar move made by Apple, which began requiring developers of apps with an account creation option to provide users with a way to delete their accounts from within the apps in June 2022.
This new policy will offer users greater control over their data and will likely impact how developers build and operate their apps. Google’s decision to introduce the policy may also reflect increased regulatory scrutiny of data privacy and security practices in the tech industry.
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