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About six months after acquiring Datorama, Salesforce announces a whole host of new integrations with the marketing intelligence platform. In addition, the company is introducing new development tools and so-called activation tools for marketers who use Datorama.

In a statement to the ZDNet site, Jay Wilder, director of Datorama’s product marketing department, said that Salesforce and Datorama’s product teams had worked closely together behind the scenes to introduce new solutions. The improvements should help marketing staff by providing insight into their investments and activities.

Three new innovations

To this end, Salesforce is introducing three new Datorama innovations. First, the improved Datorama Marketing Cloud Connectors allow marketers to visualize how all of their Salesforce-driven social media, mobile and email marketing campaigns perform alongside other channels. Secondly, the Datorama Developer Portal enables IT professionals and developers to create custom integrations and solutions for unique marketing needs, such as new connectors or creative visualization widgets. Thirdly, Activation Center allows marketers to take immediate action with the rich insights that Datorama offers – directly within the Datorama console.

All this flexibility to combine the different data sources is the dream of a marketer, according to Wilder. According to him, Datorama’s customers can access all data from e-mail campaigns, mobile data, social data, advertisements, sales and other information such as weather collection and viewing in one place.

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Also new is the Developer Portal of Datorama. This helps IT professionals and developers who are looking for ways to collaborate with their company’s marketing organisation. Within the portal, developers can build and develop their own data integrations. Another new feature is an Activation Center, which enables marketers to take action and send notifications based on real-time analyses of their data.

This news article was automatically translated from Dutch to give Techzine.eu a head start. All news articles after September 1, 2019 are written in native English and NOT translated. All our background stories are written in native English as well. For more information read our launch article.