Tag: marketing

Here you will find all the articles with the tag: marketing.

Antavo: How to rework marketing workflows

Antavo: How to rework marketing workflows

AI is ubiquitous. But as far and wide as Artificial Intelligence (AI) and the Machine Learning (ML) that powers it has spread, traditionally we have always needed some fairly standard low-level tools to instruct our machines - but, that core reality could be changing with the advent of ChatGPT and ... Read more

date1 year ago
25% of tech firms use generative AI for software development

25% of tech firms use generative AI for software development

A new survey shows that generative artificial intelligence is quickly making inroads across all enterprise activities. A quarter of all tech firms are said to use generative AI to develop software. This week Altman Solon released the results of their survey of US technology firms as regards the ... Read more

date1 year ago
Spotler Group acquires marketing developer OBI4wan

Spotler Group acquires marketing developer OBI4wan

Software provider Spotler Group announces the acquisition of OBI4wan, a marketing software developer. OBI4wan was founded in 2011. In recent years, the company developed quite a portfolio. Its software is used by the marketing departments of major banks, media concerns and manufacturers in The N... Read more

date2 years ago
Adobe acquires social media marketing startup ContentCal

Adobe acquires social media marketing startup ContentCal

Adobe expands its portfolio into social media marketing by acquiring British startup ContentCal. The technology allows customers to set up b2b marketing campaigns via social media. Financial details of the ContentCal acquisition are not known, but insiders tell Bloomberg that Adobe is paying mor... Read more

date3 years ago
Big new Zoho One release introduces new apps, services and UI

Big new Zoho One release introduces new apps, services and UI

The latest release of Zoho One is live. With the update, the business software suite consists of new applications, features for data analysis and integration, extended security options and more. Zoho One is a platform of more than 50 web apps for CRM, marketing, support, project management, mail... Read more

date3 years ago
What you need to know about Google’s Page Experience Update

What you need to know about Google’s Page Experience Update

If you are managing a website, chances are that you've already implemented several strategies to enhance the effectiveness of your search engine optimization (SEO) efforts. This also includes staying on top of the latest Google updates that are released unannounced and hold power to bury websites i... Read more

date3 years ago
Salesforce introduces new cloud features for Customer 360 strategy

Salesforce introduces new cloud features for Customer 360 strategy

The advancements in their marketing cloud mean that the Customer Data Platform (CDP) of Salesforce has been expanded to help audience segmentation, loyalty management, and real-time engagement. Salesforce now offers commerce and marketing cloud features within their Digital 360 services. These c... Read more

date3 years ago
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