Antavo: How to rework marketing workflows
AI is ubiquitous. But as far and wide as Artificial Intelligence (AI) and the Machine Learning (ML) that powers it has spread, traditionally we have always needed some fairly standard low-level tools to instruct our machines - but, that core reality could be changing with the advent of ChatGPT and ... Read more
25% of tech firms use generative AI for software development
A new survey shows that generative artificial intelligence is quickly making inroads across all enterprise activities. A quarter of all tech firms are said to use generative AI to develop software.
This week Altman Solon released the results of their survey of US technology firms as regards the ... Read more
SAS Customer Intelligence 360 now offers access to cloud data source
SAS is coming out with updates to Customer Intelligence 360. From now on, marketers will have full access to the cloud data source to avoid unnecessary and risky data moves.
According to SAS, it is challenging for marketers to move all the data into a customer data platform (CDP) or marketing cl... Read more
Small businesses gauge how Apple’s privacy changes may affect them
Small businesses worldwide are cutting down marketing spending because of the latest privacy changes made by Apple, making targeting new customers increasingly hard.
Last year, Apple forced developers to seek permission to serve users personalized advertisements on iPads and iPhones and track th... Read more
Gartner research: ‘Two AI types are at the peak of the hype cycle’
According to recent research by Gartner, two forms of developing artificial intelligence (AI) — emotion and generative AI — are at the pinnacle of the digital advertising hype cycle. This is due to AI's development in targeting, measurement, identity resolution and even content creation.
Mik... Read more
Spotler Group acquires marketing developer OBI4wan
Software provider Spotler Group announces the acquisition of OBI4wan, a marketing software developer.
OBI4wan was founded in 2011. In recent years, the company developed quite a portfolio. Its software is used by the marketing departments of major banks, media concerns and manufacturers in The N... Read more
Adobe acquires social media marketing startup ContentCal
Adobe expands its portfolio into social media marketing by acquiring British startup ContentCal. The technology allows customers to set up b2b marketing campaigns via social media.
Financial details of the ContentCal acquisition are not known, but insiders tell Bloomberg that Adobe is paying mor... Read more
Big new Zoho One release introduces new apps, services and UI
The latest release of Zoho One is live. With the update, the business software suite consists of new applications, features for data analysis and integration, extended security options and more.
Zoho One is a platform of more than 50 web apps for CRM, marketing, support, project management, mail... Read more
What you need to know about Google’s Page Experience Update
If you are managing a website, chances are that you've already implemented several strategies to enhance the effectiveness of your search engine optimization (SEO) efforts. This also includes staying on top of the latest Google updates that are released unannounced and hold power to bury websites i... Read more
Salesforce introduces new cloud features for Customer 360 strategy
The advancements in their marketing cloud mean that the Customer Data Platform (CDP) of Salesforce has been expanded to help audience segmentation, loyalty management, and real-time engagement.
Salesforce now offers commerce and marketing cloud features within their Digital 360 services. These c... Read more