Here you will find all the articles with the tag: marketing.
A Customer Data Platform (CDP) is a relatively new concept. At present, it has only been used to gather data about an individual consumer from several and different channels to create a super profile. In theory, the super profile can help a company serve more meaningful content and customize the cu... Read more
3 years ago
HubSpot are expanding their product portfolio. The CMS product, which exists alongside the company's well-known CRM solution, will be revised and renamed CMS Hub. CMS Hub should become a more mature product, and it should bring more prospects and customers to HubSpot. HubSpot sees an opportunity in... Read more
4 years ago
Hubspot is mainly known as a marketing automation specialist and some CRM-activities, especially since they started offering the latter for free. However, the company has much bigger ambitions. It is ready to launch a serious attack on Salesforce. In addition to marketing and sales, it now also foc... Read more
5 years ago
HubSpot informs Techzine that a number of tools for email marketing, ad campaign management and marketing analysis are now available free of charge within the CRM system. The reason for this free service is the abundance of different apps that companies often use. HubSpot therefore gives users the o... Read more
5 years ago
Salesforce has unveiled Pardot Business Units. Pardot Business Units is a new feature for enterprise marketing teams that want to segment their audience for brands. That's what ZDNet reports. Pardot is Salesforce's B2B marketing automation software. The platform comes from the acquisition of ExactTa... Read more
5 years ago
"Less is more is the new trend in Instagram marketing. That's what CRM, marketing, sales and support platform HubSpot and Mention say in a new report on marketing trends in 2019. The report is the end result of a global analysis of 48 million messages and the Instagram behaviour of over 300,000 top ... Read more
5 years ago
Accenture has acquired Storm Digital, a full-service digital marketing agency specialising in social, programmatic and search advertising services, for an unknown amount of money. The agency's services help clients with solutions in the field of marketing. The acquisition of Storm Digital strengthen... Read more
5 years ago
About six months after acquiring Datorama, Salesforce announces a whole host of new integrations with the marketing intelligence platform. In addition, the company is introducing new development tools and so-called activation tools for marketers who use Datorama. In a statement to the ZDNet site, Ja... Read more
5 years ago
Chinese smartphone manufacturer Huawei is doing well when it comes to selling its devices. It is now the second largest manufacturer in the world, and by 2018 it was able to knock Apple out of that position. Now Huawei hopes to take over the number one position from Samsung, although it still has a ... Read more
5 years ago
Adobe Systems today acquired the software company Marketo. It offers automation software for marketing companies and is designed for both small and large companies. Adobe puts sun 4.75 billion U.S. dollars on the table to make the acquisition a reality. Marketo states that its service has been devel... Read more
6 years ago
