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Microsoft wants to attract more customers in the prosumer world. This is evident from several job postings that the company has recently posted. The vacancies outline the future of the company.

One of the postings is for a Senior Designer position in the Canadian city of Vancouver. The designer will work in the Modern Life Experience team. The team’s goal is to “remove the tedium of everyday software experiences and give people peace of mind, so they can focus on the things that matter most.”

Tools for families

The Modern Life Experience team is working on adding Microsoft Family Safety and Money in Excel products and looking for ways to help families and individuals who use Microsoft products. In broad terms, the team wants to ensure that using different Microsoft products within a family is as good and safe as possible. Microsoft is also looking for an iOS developer to join the Modern Life Experience team, in this case in San Francisco.

Another vacancy is for a Senior UX Program Manager in the Modern Life and Learning UX Studio. The mission of that department, according to the job posting, is to empower every learner, family and educator on the planet to connect, learn and achieve more. The applicant must help define and drive strategies for a UX team of designers, researchers and data scientists.

Then there is the Modern Life Planning team, which is looking for a Business Strategy Manager. The team focuses on the long-term plans of Microsoft’s many consumer products, such as Windows, Microsoft 365, OneDrive, Outlook, Teams, Bing, MSN and Edge. Another job posting reveals that Microsoft is building an AI-based financial assistant to help users make intelligent choices about their finances.

Clear focus on prosumers

From all these job postings, it is clear that Microsoft is betting big on prosumers, i.e. consumers who are handy with technology and want to get a bit more out of it. The company itself says that this branch generates more than 20 billion dollars (16.5 billion euros) in revenue. That sounds like a huge number, but it falls well short of the 143 billion dollars (118 billion euros) in total sales that the company generated in 2020.

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