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Microsoft has bought the Australian company for an undisclosed price.

Microsoft this week said it has acquired video editing platform Clipchamp. The Brisbane-based startup offers an in-browser platform that gives users access to professional video editing tools and features. Those features include simple cropping and resizing through special effects such as transitions, motion titles and green screen. The company also offers over 800,000 assets in a stock library along with hundreds of editable video templates.

A startup that rode the pandemic wave to growth

Clipchamp claims to have more than 17 million users across 390,000 companies. These users create videos using their browser-based tools. Like many cloud-based companies, it has thrived during the COVID-19 pandemic, with 54% year-over-year revenue growth. Notable customers include Microsoft, Google LLC, Deloitte Touche Tohmatsu Ltd. and Zendesk Inc.

Chris Pratley, Corporate Vice President, Office Media Group, wrote about the acquisition in a blog post. “Video is establishing itself as a new type of ‘document’ for business, big and small, used inside and outside organizations to pitch an idea, explain a process, or communicate with team members,” he writes.

“Clipchamp’s template-driven, task-focused user experience gives everyone the confidence that they can create,” he continues. “Its rich library of filters, styles, transitions, and stock media combined with the power of a multi-track audio and video compositing editor gives everyone the fine control they need, and artistic help if they need it, to create exactly what they want, quickly and with confidence.”

Focusing on Social Media

Once a user finishes their story, Clipchamp helps them share it since it’s built for social media. The platform offers output styles and aspect ratios for all the popular social networks. “It lets you tell your story your way,” Pratley says.

Clipchamp is a natural fit to extend the cloud-powered productivity experiences in Microsoft 365, he explains. This, he says, is true for individuals, families, schools, and businesses.

Pratley also maintains that Clipchamp also a great fit for Microsoft Windows. “Whether you are editing game clips, making a school project, putting together a memory of your kids, or assembling the next indie short, Clipchamp and Microsoft will help you express yourself through the emotional power of video,” he states.

“If you are already a Clipchamp user, it’s all going to get better with more options, more power, and the easy creation experience you love.”