LinkedIn announced new creative capabilities that make it easier to post visual content on the social media platform. The release is LinkedIn’s latest foray into developing a platform for content creators and artists.

In the coming weeks, LinkedIn users will be able to put a clickable link on their photographs and videos to drive visitors to their websites and content, whether on or off LinkedIn. The organization states that content creators can, for example, utilize the new feature to connect to their most recent newsletters or websites. 

What changes should users expect?

After generating a new post on mobile with an image or video, hit the ‘Add a link’ icon to add a clickable link. Furthermore, users will benefit from a new Templates tool, which helps their text posts be more noticeable in users’ feeds. The Template design adds a splash of colour to text postings, making them more aesthetically appealing and attention-grabbing for viewers.

In the coming weeks, creators should have access to the new Templates by navigating to the share box or hitting ‘Post’ on mobile and then clicking on ‘Use a template’. Users can then select from various customizable backdrops and fonts, add their own text and click ‘Share’. Templates can include a clickable link as well.

LinkedIn continues to push to attract creators

Furthermore, LinkedIn began deploying ‘Carousels’, a new content style that allows you to deliver photos and videos to your audience in a swipeable manner. The business intends to improve the feature and make it more accessible as the year progresses.

The new tools are launched as LinkedIn reports a 20 percent year-over-year increase in visual content postings. LinkedIn has increased its efforts to attract creators to its network over the past few years, even launching a $25 million creative fund in September 2021.