Facebook Workplace now has more than 2 million paying users

Facebook Workplace now has more than 2 million paying users

The market for business communication services is still crystallising. While Slack is currently dominant with 10 million daily active users, Facebook Workplace is also gaining in popularity. According to CEO Mark Zuckerberg’s company, there are now 2 million paying users on the service.

Facebook does not include companies that use the free version of Workplace. These include ngos and educational organisations that rely on Workplace for Good; according to Facebook, you can count these on millions of extra customers. Exactly how much does it let you know?

Acquiring new customers

Facebook is currently mainly presenting Workplace as a tool for very large companies. These are companies with more than 10,000 users on the platform, of which Facebook has so far been able to add 150 to Workplace’s customer base. These include Walmart (the world’s largest employer), Nestle, Vodafone and Delta Airlines.

The figures from Workplace show that it is a platform that can be sold well to large business users. Often they don’t want to switch to too new software, out of fear that this will fall badly on the staff. Since Workplace is based on the regular Facebook platform, this is a fairly familiar system for users. But of course Workplace also has additional business applications, so that it is really suitable for businesses. In addition, the company mainly integrates important apps into the platform, although it does not yet come close to the hundreds of apps that Slack has already integrated.

New leadership

At the end of last year, Facebook appointed a new head for Workplace, Karandeep Anand. He switched from Microsoft to Facebook three years ago and has the necessary knowledge of business software. Anand works on the technical development of Workplace. Julien Codorniou is also active in sales, customer relations and business development.

This news article was automatically translated from Dutch to give Techzine.eu a head start. All news articles after September 1, 2019 are written in native English and NOT translated. All our background stories are written in native English as well. For more information read our launch article.