Adobe, IBM, and IBM-owned Red Hat have signed an agreement that will see the three work together to help highly-regulated industries such as healthcare and banking. The partnership will enable these industries to drive personalized marketing campaigns while not compromising the privacy of customers.
Highly regulated industries find data-driven marketing a huge challenge – a reason why they usually keep their client data away from the public cloud.
Taking on the challenge
Thanks to the partnership, Adobe Experience Manager will now run in the open-source container platform, Red Hat OpenShift. This will enable brands to launch their marketing campaigns from any hybrid cloud environment.
For Financial Services, Experience Manager will be ready for use via IBM Cloud. Now, financial industry clients will be able to use it without breaching security and regulatory measures.
IBM Services’ business design arm, IBM iX, will provide unified support for customers across all of the core business applications of Adobe, such as Adobe Experience Cloud, Adobe Creative Cloud, and Adobe Document Cloud.
Engaging customers digitally
According to the statement released by the EVP and GM of Digital Experience for Adobe, Anil Chakravarthy, corporations are now investing in strategies that engage customers digitally. He added that the partnership between Red Hat and IBM is a great push for regulated companies since now they will be able to utilize real-time customer data to securely deliver experiences across any digital endpoint without breaching regulations.
IBM considers the partnership as a way to advance efforts that will drive hybrid cloud deployments. Arvind Krishna, the IBM CEO, published a letter to employees, stating that AI and Hybrid Cloud are the leading forces that drive change for clients and should receive undivided attention from the company.
Thanks to the partnership, IBM will now embrace the Adobe Experience Cloud for its global marketing.