The UltraSharp U3223QZ seems designed and priced to go after Mac users.

This week, Dell listed the UltraSharp U3223QZ monitor for $1,600. The price is set to go after Apple Mac owners, according to Ars Technica.

They observe that the display would like to justify the unit’s price, as it offers a large 32-inch IPS panel that offers twice the contrast as typical IPS monitors. There is also an integrated 4K webcam, and 4K resolution. The list price, along with the built-in camera, USB-C connectivity, and sleek finish put it in company with Apple’s 27-inch, 5K Studio Display, according to Ars Technica. This is because both monitors provide unique options for people with larger budgets seeking elevated image quality, “particularly Mac owners.”

But despite identical price tags, their best audiences significantly differ, the article asserts.

While appealing to Windows users with ultralight PCs with USB-C power connections, Dell’s UltraSharp monitor line is also popular among Mac owners due to USB-C power delivery (PD), a stylish silver color, and thin bezels that complement the “Apple aesthetic.”

Studio Display’s 5K capability is the most famous feature on the Apple monitor. The U3223QZ with its 4K resolution has a built-in webcam as its top attribute. This, among other features, make it ideal for frequent video streaming or conferencing.

Dell’s USP: focusing on video streaming and conferencing

The U3223QZ has a 4K webcam that supports shooting videos at up to 4K at 30 frames per second (fps). It’s equipped with a Sony Starvis CMOS sensor and has AI-power features, like autoframe. It also uses 3D and 2D video noise reduction to combat motion blur. Users can also set the camera to automatically log in or out via Windows Hello, according to Dell.

The integrated webcam means users don’t need to sacrifice a port or bezel space, and it’s adjustable. Users can tilt it 0-20 degrees for a field of view of 65, 78, or 90 degrees, according to Dell.

“Apple opened the door to four-figure desktop-size IPS monitors this year,” Ars Technica states, “and Dell strutted right through.”

Also read: Dell’s slimmest Latitude now has call control on the touchpad.