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Salesforce has announced the expansion of Einstein Platform Services. Einstein Platform Services is designed to help developers use the Einstein artificial intelligence (AI) platform. The platform has also received low code services, writes ZDNet.

Einstein Platform Services now includes low code services that allow Salesforce administrators or developers to create AI-driven tools for translation and optical character recognition (OCR).

With Einstein Translation, developers and administrators can use the Apex programming language to set up automatic translations for every object or field in Salesforce. For example, an administrator can use it to translate incoming questions from customers into the native language of the people who provide support. The service translates into 21 different languages.

Einstein Optical Character Recognition uses computer vision to analyse documents and extract relevant information from them. For example, a tool created with Einstein OCR can make it easier for sales employees to extract information from a business card and send that information to the correct records.

Data in Salesforce

Users can find other third-party translation and OCR tools in the Salesforce App Exchange. However, if you use these tools, it also means that the company’s data is transferred to that service. “Since trust is our best feature, we want to enable developers to offer users the ability to keep that data in Salesforce,” said Marco Casalaina, VP of product management for Salesforce Einstein.

The new tools are part of the company’s strategy to offer a range of developer services, as well as low code tools. As a result, companies do not need to hire new talent to create enterprise apps.

In addition to extensions to the Einstein Platform Services, Salesforce also announced the launch of Einstein Prediction Services. This allows users to bring predictive capabilities from the platform to third party services.

This news article was automatically translated from Dutch to give Techzine.eu a head start. All news articles after September 1, 2019 are written in native English and NOT translated. All our background stories are written in native English as well. For more information read our launch article.